I found it interesting that I instantly knew it was Batman, despite there being no words on the cover. What pulled me in was that Batman had this really creepy smile and looks like he hasn't shaven in a few days.
What drew me in was the bright colors ad circles. Usually manga characters are in black and white with no color, so the colored paper threw me off. Also, how the cover looks like a scrapbook.
This makes me extremely uncomfortable. Using collage paper to create a woman was very clever and pulls you in. The red lips contrast the black and white.
The words "WHITE GUY" really jump out, making you give it a second look. Then in the back the generic white business man confirms that you are reading the title right. Also, there is a bubble that has the author's name in it, so you notice it but it isn't the center of attention.