Favourite Logo

Create a blog post about your favorite logo(s).  Name one brand/logo that you own and enjoy and explain why you think the logo is well designed. Then chose one logo that you are not familiar with from the best logo design links I have below (the first two).  Chose one that you think is well designed and explain why. 

My favourite logo design is that of Brooks Brothers.  I enjoy it because of it's history and how it connects to so much more than an upscale clothing company.  The drooping sheep originally signified the members of the Order of the Golden Fleece, a group of knights started by Philip III, Duke of Burgundy.  After the fall of the order, fleece merchants started using it to signify their trade.  It was eventually copyrighted by Brooks Brothers in 1818.  It is so classy and sophisticated and that is why I like it.

I am not familiar with the Spartan Foundation Repair.  I like how they used the Greek helmet that was worn in battle as the logo.  Due to mass media and education the majority of society has a basic  understanding of Ancient Greece.  It is simple and fun.